This fall, Red Baron, Freschetta and Tony’s, three Schwan’s Consumer Brands, Inc.’s pizza brands, will sponsor college football for 15 universities. The sponsorship will feature tie-ins to the schools’ football programs through radio, digital activation and signage in select stadiums.
“Schwan’s Consumer Brands is delighted to celebrate such a wide range of college football programs this season,” said Bob Waldron, president, Schwan’s Consumer Brands. “Through the sponsorship, we aim to generate excitement for the programs, and engage fans through the tradition of great football paired with great pizza.”
Red Baron will be hosting a sweepstakes to award one fan per week $1,000 in cash to celebrate during the football season; as well as the “Get a Taste of the Tradition” photo contest, where each week one fan who uploads an image showing their favorite college football tradition will win Red Baron pizza for a year.
Participating schools include the University of Alabama, the University of Arkansas, Auburn University, the University of Florida, the University of Georgia, the University of Kentucky, the University of Mississippi, the University of Michigan, the University of South Carolina, the University of Tennessee, Vanderbilt University, the University of Minnesota, the University of Missouri, the Ohio State University and the University of Illinois.
Red Baron will use social media channels to promote the program sponsorship, with weekly posts on its Facebook wall and Twitter feed, digital ads on the universities’ websites, and email blasts.