H-E-B Puts Families First With Normal Thanksgiving Hours

As part of its continued commitment to support the well-being of families throughout Texas, H-E-B will close early on Thanksgiving Day and will re-open the following morning at normal store hours. The San Antonio-based retailer’s decision, which is contrary to the increasingly common practice of accelerating Black Friday events earlier and earlier each year, is based on its conviction to put family first this holiday season and honor the cherished traditions held by families throughout Texas.

"At H-E-B, we believe that family matters more than anything else, especially during the holiday season," said H-E-B President Craig Boyan. "We feel strongly that our customers and partners should have the opportunity to spend quality time with their loved ones."

H-E-B Thanksgiving Day store hours are as follows:

  • Thurs., Nov. 28 - stores will close at 2 p.m.
  • Fri., Nov. 29 - stores will open at 6 a.m. and resume normal operating hours with Black Friday deals in all H-E-B plus! locations. (Black Friday deals exclusive to H-E-B plus! stores)

"Our customers can once again expect to see amazing Black Friday deals in all H-E-B plus! locations on their favorite brands and products in electronics, toys, housewares and more," said Bill Anderson, H-E-B’s group VP of general merchandise. "Our everyday commitment to low prices is especially paramount this holiday season, and we look forward to providing each community with opportunities to save without having to sacrifice time with those they care about most during this special time of year."

H-E-B, with sales of more than $19.4 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B employs more than 80,000 partners and serves millions of customers in more than 150 communities.